| Social media websites facilitate participation, openness, conversation, and a sense of community in a global environment. Now that 1 in 4 Americans is connected to Facebook or MySpace, online social networking is imperative for establishing a successful online presence. Make use of chat groups, social networking sites like FaceBook and LinkedIn, and invite your associates to join you. Social networking is aggressively taking over the way people network both online and offline. Read blogs related to your business and respond constructively. Blogging is one of the most effective tools for online marketing. As of the time of this article, 1.4 million blogs are posted every day and over 12 million American adults maintain a blog.
Social Media & Your Business
Blogging is just one of the many ways to get your business more exposure on the World Wide Web. Other social networking websites such as Facebook , Linked In, UTube, and Myspace are also great tools to expand your potential audience. However, blogging provides a more personal approach at selling your products or services. Having a blog can also help to automate communication within these other various social media outlets. It also is a great way to establish yourself as a true professional in your industry and will allow your small business to grow exponentially with the right content and blog implementation.
Social Media Marketing Packages
| Social Media Consultation, Marketing Policies and Plan |
Development and Implementation
Any social media marketing campaign should start with a social media policy and plan that clearly stipulates what social media portals will be used and what automation techniques should be used to accomplish the best results for any given objective. Approaching social media without the proper policies and monitoring techniques in place invites public relations danger that could easily be avoided with a few hours' worth of consultation. That being said, we will proceed to discussing the ease in which automation can be implemented. Of course, a company cannot get by with avoiding social media altogether either. That is because your stakeholders are mentioning you whether or not you are there to see it or control it. This is another important reason to have social media policies and a control mechanism in place.
- Market research
- Competitive analysis
- Develop marketing recommendations
- Modify recommendations based on clients budget
- Review plan and recommendations for implementation with client
|
Ranging from $300 to $2500 depending on the size of the company and variable policy options. |
| Setup of Social Media - Integration and Automation |
| Number of Social Media Sites |
|
| 1 - 5 |
$250.00 |
| 6 - 10 |
$400.00 |
| 11 - 20 |
$900.00 |
| All applicable |
$1500.00 - $4000.00 |
| Individual Services |
| Blog Setup |
$250.00 |
| Custom design for blog |
$250.00 |
| Branding (Additional) |
Logo |
$250.00 - $500.00 |
Background Shell/Web Banners (with out blog) |
$250.00 |
| Custom Website (5 pages) |
$1000.00 |
Additional Pages |
$100.00 |
| Daily Monitoring/Damage Control |
$100.00 per month |
| Social Media Marketing plan |
EXTENDED SELF-MAINTENANCE
- Marketing plan
- Blog set up
- Design for Blog
- 1 hour tutorial for set-up/maintenance of social media sites
- 1 hour phone/email support
- Set-up monitoring
|
$1000.00* |
*$100 per month monitoring plan, first month included
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