Search Engine Optimization |
SEND MORE TRAFFIC TO YOUR WEBSITE
More Visitors to your site = More money in your pocket!
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Expert Website Services' team of Search Engine Specialists will work with your web site to generate inbound traffic. Choose the level of search engine optimization you would like to start with and begin driving traffic to your website instantly!
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| Service Description |
SEO STARTER PACKAGE |
PPC STARTER PACKAGE |
SILVER |
GOLD |
PLATINUM |
PLATINUM PLUS |
| Optimization Investment |
$1000 |
$500 |
$1000 |
$1500 |
$2500 |
$4000 |
| * Monthly Continuation |
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$500 |
$500 |
$1500 |
$2500 |
$4000 |
| Dedicated SEO Specialist (Hours per month) |
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16 |
50 |
88 |
160 |
| Complete Optimization review and report. |
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| Keyword relevance and category Study – Home Page |
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| Search Engine Submission |
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| Competitive Analysis |
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| Add Meta Tags |
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| Add alt Image Tags |
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| Add / Modify Robots.txt file |
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| Custom 404 Error Pages *(For hosting customers) |
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| Generate Inbound Links (Link building) |
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| Content Writing (where appropriate) |
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| Dedicated SEO Specialist |
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Due to the nature of search engine marketing, monthly plans require a 6-month commitment
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Facts about Search Engines
- Currently, search engines around the world receive around 400,000,000 searches each day.
- In response to these search queries, a search engine will choose and display a list of websites that it (the search engine) believes are most credible and relevant to the search terms used.
- The list of search results is sometimes very long and often contains several million results.
- There are over 2,100,000,000,000 (2.1 trillion) pages on the web competing for the first 2-3 pages of display results.
- Search engines and search directories frequently change the algorithms used to rank websites. What works today may not work tomorrow. What works best for one search engine does not always work for a different search engine.
- Unethical internet marketing firms use tactics that can actually get your website URL banned from ever appearing in search results.
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| Although, the leading searches are performed on Google, Yahoo, MSN, Ask, and AOL, there are a variety of other search engines that can be used as credible inbound links for improvements in search engine rankings. |
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| Core Search Entity |
Share of Searches |
Pay-Per-Click Partner |
Natural Search Result Provider |
Google Sites
www.google.com
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58.5% |
Google |
Google |
Yahoo! Sites
www.yahoo.com
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22.9% |
Yahoo! |
Yahoo! |
Microsoft Sites
www.msn.com |
9.7 |
MSN |
MSN |
Ask Network
www.ask.com |
4.7% |
Google, ASK |
ASK |
Time Warner Network
www.aol.com |
4.2% |
Google |
Google |
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| Source: Comscore |
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SEO and SEM are processes - not events. |
| Just like any other forms of marketing, your results increase based on the amount of resources provided to the project. |
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| Example: Spending 8 hours per month on a SEO will obviously net better results than spending 2 hours a month. Similarly, 40 hours a month of dedicated SEO will net better results than 8 hours. |
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| Some sites require a full-time staff of dedicated SEO professionals. Others use only a few hours per month of work. The amount of time required to achieve optimum results varies a great deal depending on the way a website was designed and the amount of online competition for the sites respective industry.
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| Regardless of your needs, Expert Website Services can work together with your company to establish a plan that is right for your needs and your budget.
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